While working as a student workstudy for the university, I developed the initial brand identity for what would become the 2022 & 2023 UArts Weekend. After joining the Marketing department full time, I worked to further develop this event branding with the help of my creative director. Various pieces of print & digital marketing materials such as programs and social media graphics were created for this event, as well as wayfinding signage and swag for attending alumni.

In 2023, the event was accompanied by the new Alumni Awards ceremony. This ceremony recognized and celebrated outstanding achievements by accomplished alumni. For this ceremony, a subsection of branding was created, as well as additional print & digital assets and a the design of the Alumni Award, which was later crafted in the in-house Makerspace.